How Siddhi, a Sales Engineer at Together AI, Wins Faster with Rox

How Siddhi, a Sales Engineer at Together AI, Wins Faster with Rox

When Siddhi Kulkarni joined Together AI as the company’s first sales engineer, she stepped into new territory. With a background in software engineering and solutions engineering, she was already comfortable with technical problem-solving and customer interactions. Outbound prospecting and scaling sales motions, however, were brand new responsibilities.

At the start, her role required a lot of account research and learning how to draft effective sales emails that balanced personalization with scale.

Finding Rox

As the first outbound hire, Siddhi was also the first person at Together AI to begin using Rox. Her manager introduced it as a way to accelerate her workflow and consolidate research tasks.

Before Rox, she was juggling different tools like Perplexity and ChatGPT. These tools helped, but they weren’t centralized, and pulling insights together was time consuming. With Rox, Siddhi immediately noticed account research could be completed hours faster, and Rox gave her one place to find context quickly and reliably.

Early Wins: IBM and Beyond

Siddhi’s first-ever outbound success came in her first month using Rox, when she landed a meeting with IBM’s CTO. It was a remarkable breakthrough - she had zero prior experience in outbounding, and IBM was the very first meeting she booked.

The workflow combined website traffic data from Unify with Rox’s research and ICP generation. Using established email templates inside Rox, Siddhi practiced daily outreach and quickly learned how to capture the attention of senior executives.

This early success set the tone for additional wins, including breaking into Exterro and securing interest from engineering startups in Europe soon after. Rox’s ability to surface account-specific AI initiatives and identify relevant contacts played a central role in these early results.

Less Burnout, More Impact

Market research that once took hours per account now happens in minutes. With Rox, Siddhi can research and source emails for multiple accounts at once - a dramatic shift from the slow, manual process she started with. Those time savings let her focus on scaling outreach and driving volume instead of being drained by repetitive tasks. Rox’s summaries and streamlined workflows have helped reduce fatigue while increasing overall productivity.

Why Rox?

Before using Rox, Siddhi would query Perplexity to surface relevant articles, read through them manually, and then turn those insights into emails - one account at a time. It was a tedious process that required piecing together information from multiple sources and verifying everything herself.

When it comes to AI-powered market research and outbound personalization, Rox has since become a core tool for Siddhi. Instead of juggling several assistants and manual steps, Rox consolidates all of that into one streamlined workflow - helping her surface insights, personalize outreach, and work faster and more efficiently at scale.

Experimenting Together

Brian Serrata, one of Rox’s forward-deployed-engineers and Siddhi worked together in the early days to see how Rox could best support her work.

“The minute I Slack Brian or any of the FTEs on the team - they have been super supportive.” - Siddhi Kulkarni

Since then, Siddhi has become a power user and internal champion of Rox. She now feels confident experimenting with new workflows and adopting AI tools in her sales process. Drawing on her experience, she’s helped onboard new teammates and even led a training session for Together AI’s AEs, showing how she uses Rox to accelerate prospecting and personalize outreach at scale.

Final Word

For Siddhi, Rox has reshaped how she approaches sales engineering. It has reduced the time spent on research, made outreach more scalable, and allowed her to contribute wins at the enterprise level within her first months on the job.