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We’re excited to announce that DataSiv is joining forces with Rox. We’ve also brought on David Golub, founder of DataSiv, to help lead our applications effort, whose years of experience building custom enterprise applications for revenue teams are now fueling Rox’s next chapter.
David and DataSiv have spent years at the front lines with sales leaders and RevOps teams, delivering applications that helped organizations like Nozomi Networks and Rewst unlock millions in closed-won revenue and automate manual processes. The focus has always been clear: empower revenue teams with the tools they actually need.
Tackling the Salesforce App Ecosystem Head-On
For every dollar spent on a CRM, companies have traditionally spent five more dollars building custom applications around it. These apps handle critical processes, but they’re often stitched together in spreadsheets, disconnected from the system of record, and hard to govern.
DataSiv was built to solve that problem with system-agnostic enterprise-grade apps that connect directly to your systems of record–whether your data warehouse, CRM or home grown API. They replace spreadsheets, reduce data silos, and give leadership visibility and control.
Now, with David’s expertise and DataSiv functionality, Rox can offer these capabilities natively – combining the flexibility of custom apps with the power of an enterprise-grade system of record and agent swarms, all in one place.
Why This Matters for Rox Customers
Rox already provides the foundation: a unified system of record and agentic actions. What DataSiv adds is the last mile of the warehouse-native CRM – custom applications that bridge the gap between generic features and the specific workflows every sales organization needs.
Traditionally, that gap has been filled by spreadsheets or shadow IT. With Rox + DataSiv, customers can now close it with secure, real-time apps built directly into their system of record.
In practice, this means:
Custom-fit processes: Apps for cross-selling, org chart mapping, advanced reporting, or other workflows tailored to your team.
Executive and manager-level visibility: Accelerate native reporting and build custom dashboards so leadership can see what’s happening in real time, while managers can track performance and execution at a granular level.
Enterprise-grade control: Governance, role-based access, and security baked in. No more scattered spreadsheets or shadow IT.
Velocity and adaptability: Launch apps in days or weeks, not months or years. Respond to new SKUs, shifting territories, or evolving market conditions with speed and confidence.
Looking Ahead
Together, we’re extending the Rox Graph with silo-spanning apps that eliminate data fragmentation and empower sales teams to operate at full velocity.
As David put it: “I’ve spent years working with RevOps and sales leaders who needed tools that fit their workflows. Rox has already built the foundation with its System of Context, and I’m excited to bring custom applications into that ecosystem. Together, we can finally close the ‘last mile’ of CRM and give revenue teams the flexibility and power they’ve been asking for.”
This is a natural complement to our mission: to build the revenue operating system for the Global 2000. By enabling organizations to customize Rox to their workflows, we’re making it possible to unify, automate, and accelerate every step of the sales process.
Welcome, David and DataSiv. The best is yet to come.
Learn more about custom apps here.
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