How Tabs uses Rox to save 7 hours per day on research

Challenge

Scaling Requires More Than Headcount

Ali Hussein framed the challenge clearly: “Generally, the mantra is: how do you do more with less? But how do you not just ask for human capital resourcing, but how are you augmenting that with modern AI-native solutions to help us scale?” At a critical inflection point, Tabs needed to maintain growth without relying solely on additional hiring.

Pain Points:

• “How do you do more with less?”

• “How are you augmenting that with modern AI-native solutions to help us scale?”

Solution

Rox Became a Strategic Commercial Coworker

“Rox has been a critical part of our go-to-market infrastructure.” According to Hussein, it “enables each of our team members,” giving them “tools to research a ton of context and create more meaningful engagement with our end customer.” Rox equipped the team to move faster and smarter not by adding headcount, but by giving every rep deeper insight, faster.

Key Tactics:
• “Critical part of our go-to-market infrastructure”
• “Gives them tools to research a ton of context and create more meaningful engagement”
• “I would think of it as your strategic commercial coworker”

Impact

More Insight, Less Time, and Confidence in the Future

“Rox gives you the toolkit to quickly get to that insight, so it saves you time.” The ROI was clear: “One is like two to three times faster efficacy for open rates or response rates. The second is just the amount of time our teams save, often seven hours a day researching and looking up contacts.” Hussein concluded that Rox is now a critical enabler as Tabs looks forward: “Rox has become that light at the end of the tunnel.”

Top Impact Stats:

• “Two to three times faster efficacy for open rates or response rates”

• “Often seven hours a day researching and looking up contacts”

• “Rox has become that light at the end of the tunnel”