Enrich People

Contact enrichment is at the core of Rox People. When you have a list of leads — whether imported via CSV, discovered through People Search, or captured through webhooks — enrichment fills in the gaps with verified emails, phone numbers, detailed professional profiles, and more.

Adding Enrichment Columns

To add a contact enrichment column, click the “+” button at the end of the column header row in any People List, then select Contact Enrichment. The following enrichment types are available:

Find Work Email

Looks up the contact’s verified work email address using a multi-provider waterfall approach. Rox queries multiple providers in a waterfall sequence to maximize coverage and accuracy. The waterfall continues until a verified email is found or all providers have been exhausted.

Input required: Need at least one of

• name + company domain
• Linkedin_url
• name + company name

Company domain is highly recommended for good results

Output: Verified work email address, and Validation status (Valid, Invalid, Catch-All, Inconclusive).

• Valid - Average bounce rate: 1%
• Probably Valid - Average Bounce Rate: 9%
• Catch-All - Average Bounce Rate: 26%
• Invalid/inconclusive - Email does not exist

Find Phone Numbers

Retrieves the contact’s direct phone number and/or mobile number from available data providers.

Input required: Need at least one of

• name + company domain
• Linkedin_url
• name + company name

Company domain is highly recommended for good results

Output: Phone number(s) with type indication.

Find Person Details

Returns a comprehensive profile for the contact, including current title, seniority level, job function, LinkedIn URL, education history, and other professional details.

Input required: Contact LinkedIn URL or (name + company). LinkedIn URL here is highly recommended

Output: LinkedIn URL, Title, Company Domain, Phone Number, and additional profile details.

Validate Email

Checks whether an existing email address is valid, invalid, or catch-all. This is essential for cleaning your list before pushing contacts to a campaign, reducing bounce rates and protecting your sender reputation.

Input required: Email address.

Output: Validation status (Valid, Invalid, Catch-All, Inconclusive).

• Valid - Average bounce rate: 1%
• Probably Valid - Average Bounce Rate: 9%
• Catch-All - Average Bounce Rate: 26%
• Invalid/inconclusive - Email does not exist

How Enrichment Runs

Once you add an enrichment column, each row displays a status indicator:

• Ready to run — The enrichment has been configured but not yet executed for this row.
• Running — The enrichment is actively processing (querying data providers).
• Completed — The enrichment has returned data and the cell is populated.
• Enrichment failed — All providers were exhausted without returning a result.
• Inconclusive — The data returned could not be confidently verified.
  

You can run enrichment on individual rows, selected rows, or the entire column. To re-run enrichment for a specific column, right-click the column header and select Re-run enrichment.